Day: 1 July 2020

You can have plenty of marketing lists, and send emails and direct marketing pieces religiously for months or even years. But if your mailings aren’t getting any buy-in, what’s it all for? The key to getting return on your campaign is harnessing the power of marketing lists as a way to target your communications and …

How to unlock the real power of marketing lists Read More »

Marketers have a range of channels available for their campaigns, each offering something different. But with a multichannel approach, you can take advantage of the best that both digital and direct mail have to offer. It’s not an either/or decision – it’s a case of figuring out how to get the best results from both. …

Direct mail and email – collaborators, not competitors Read More »